Information about cookies and similar technologies used by the Book a Balloon portal, and how to manage your preferences.
Book a Balloon uses the following categories of cookies and similar technologies: • Necessary / session — required for the portal to function correctly (e.g. session management, security, form operation). Do not require consent. • Consent cookie — stores the cookie preferences expressed by the user. Does not require additional consent to the extent necessary for remembering the choice. • Attribution (bab_ref, referral_visits) — used for referral attribution and measurement of visits via referral links. Require consent. • Analytics and marketing — Google Analytics, Google Ads, and Vercel Analytics tools used to measure traffic, conversions, and remarketing. Require consent. • Payment — Stripe cookies necessary for processing transactions at checkout. Detailed information about each category is provided in the table below.
| Category / name | Purpose | Period | Consent required? |
|---|---|---|---|
| Necessary / session | session management, security, form operation, remembering technically required choices | session duration or period necessary for the portal to function | no |
| Consent cookie | recording cookie preferences and evidence of the user's choice | until preferences are changed or the cookie expires | no, to the extent necessary for remembering the choice |
| bab_ref | operator/referral attribution upon entry via a referral link | 30 days | yes — marketing/attribution |
| referral_visits | measurement of referral visits: IP hash + user agent + date, operator_id, campaign, visited_at | 12 months, then in aggregated or anonymised form | yes — unless strictly necessary |
| Google _ga, _gid | Google Analytics — visit and event measurement | as configured by Google | yes |
| Google _gcl_* and similar | Google Ads, conversion measurement, remarketing, advertising | as configured by Google | yes |
| Stripe cookies | payment processing and transaction security at checkout | as configured by Stripe | usually necessary for payment |
| Vercel Analytics / other analytics | portal statistics and performance improvement | as configured by the provider | yes, if not strictly necessary |
You can change your cookie preferences at any time. A "Manage cookies" option is available in the footer of every page on the portal — clicking it reopens the preferences panel where you can change your previous choices or withdraw your consent. You can also manage cookies directly in your web browser — most browsers allow you to view, block, and delete cookies. Please note that blocking necessary cookies may prevent the portal from functioning correctly (e.g. login, cart management, or payments). Instructions for popular browsers: • Chrome: Settings → Privacy and security → Cookies and other site data • Firefox: Settings → Privacy & Security → Cookies and Site Data • Safari: Preferences → Privacy → Manage Website Data • Edge: Settings → Cookies and site permissions
Consent to analytics, marketing, and attribution cookies may be withdrawn at any time without giving a reason and without affecting the lawfulness of processing that took place prior to withdrawal. To withdraw consent, click the "Manage cookies" option available in the portal footer — the preferences panel will open, where you can deselect individual categories or decline all cookies other than necessary ones. Withdrawing consent means that analytics, advertising, and attribution cookies will not be stored on your device from the moment of withdrawal. Cookies already stored on your device can be deleted via your browser settings. If you have questions about the processing of personal data or cookies, please contact us at: office@bookaballoon.com.